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Earth Day Business News Round-up

Tomorrow is April 22 and you know what that means: Earth Day!

If you don’t live in Eugene, Oregon or Berkeley, California where every damn day feels like Earth Day, it can be easy to slack off a little bit here and there. You know, like the times you quietly deposited your empty cereal boxes in the trash instead of taking them to the nearest recycling center? Or the days you could have walked to the store but you decided to drive? Or the moments you could have washed out that plastic peanut butter jar to recycle it but you just didn’t have the patience for dealing with sticky peanut butter mess so you threw it in the garbage? Don't worry, I won’t tell. The road to recycling is littered with good intentions. Earth Day is a good opportunity to atone for our personal environmental sins over the last year and to try to do better in the year to come.

But what about companies? Not surprisingly, many of them see a good PR opportunity in Earth Day, a chance to tell the world how lean and green they've become. So what's hot in terms of Earth Day marketing and messaging this year? Here's a brief rundown. Oh, and Happy Earth Day. Now take out the recycling!

Boeing employees will clean up parks.

There will be free coffee at Starbucks!

Early Friendly will give employees a few greens and they'll get the day off. Game on.

Employees at Nissan’s Tennessee facility will do some recycling and take a wetlands tour.

Toshiba is partnering with Panasonic and the Lower East Side Ecology Center (LESEC) in New York to co-sponsor free electronic waste recycling events.

TV networks have their green programming in the can.

The employees at Jones Soda will take turns riding stationary bikes to power the company's operations all day long.

Reuters has your best Earth Day investments.

People are waiting to see what Google does tomorrow.

Here's a Small Business Trends article that offers companies tips for making Earth Day more meaningful.

This article offers ten tips for celebrating Earth Day in the office.

Earth Day is 41 years old this year. It's a Gen Xer! I wonder if it likes R.E.M.


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