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McDonald's Gears Up For National Hiring Day

McDonald's wants you. As Advertising Age reports today:

Hyping what it calls National Hiring Day on April 19, McDonald's today launches an ambitious campaign to recruit a whopping 50,000 people to its already-massive workforce of 600,000. The push aims to recast McJob -- a derogatory slang for a low-paying, dead-end job -- into a desirable employment opportunity.

"McJob is going to enter the conversation," said Rick Wion, social-media director at McDonald's USA. "Rather than avoid the term, let's embrace it and turn it on its ear."

McDonald's seems to be hitting a trend right on the nose as people turn in their suits and briefcases for visors and hairnets. The U.S. economy gained 37,000 leisure and hospitality jobs last month alone, and more than two-thirds of the jobs (27,000) were in food services and what the Bureau of Labor Statistics refers to as "drinking places." I think the rest of us call them "pubs."

I'm all for "National Hiring Day," though. Now that's a trend I can get behind.

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