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Americans More Willing To Buy Cheap Food that Tastes Like Cardboard

A new International Food Information Council (IFIC) Foundation study looks at our shopping habits and finds health ranks third behind taste and price on Americans' list of desirable food attributes. According to Food Safety News:

The results show that, while wallets are increasingly guiding what goes into the shopping cart, healthiness has not fallen by the wayside as a concern, weighing in at third place after taste and price, and before convenience and sustainability.


Translation: Is the price right? Check. Does the product taste better than old cardboard? Check. Is it good for me? Um, the sodium level is higher than Sammy Sosa's 1998 batting average but it's on sale and I'm not paying $5.00 for two organic oranges. Oh, is the wrapper recyclable? I guess so, just throw it in the cart.

This pretty much describes the average American's thought process when it comes to grocery shopping these days. Taste is still the most important factor for 87% of consumers surveyed, but 79% think an item's price is just as important when deciding which product to buy.

Such findings make sense with food prices skyrocketing, gas prices hovering around $4 per gallon (Denmark chuckles), and wages flatlining. I'd really like the root beer, but the Fresca is on sale. I'll go ahead and get the 5 for $5 Kraft Macaroni and Cheese to save for the end of the month, too. That's Kraft Dinner to our friends in Canada, where the "smart" noodles are made from cauliflower wedges. So awesome. Stay classy, Canada.

The IFIC study finds also that we Americans don't care as much about our weight right now. This makes sense because a lot of us have bigger fish to fry in this economy, like finding (or keeping) a job and paying the bills we're having more trouble affording. The personal trainer can wait a little while longer. Now if only we would use the non-hydrogenated oil to fry our proverbial fish. Olive oil works well, too.

Click here for a summary of the study's findings.

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