Skip to main content

Australian Court: Social Media Pages Are Ads

Is Facebook primarily a communication platform or an advertising platform?

An Australian court has ruled that it's one, big advertisement and that companies, their employees, and third parties had better start making sure their comments are non-offensive and are -- shudders! -- factually accurate. According to the Sydney Morning Herald:

A RULING that Facebook is an advertising medium - and not just a way to communicate - will force companies to vet comments posted by the public to ensure they are not sexist, racist or factually inaccurate.

In a move that could change the nature of the social networking site forever, companies could be fined or publicly shamed for the comments that appear on their Facebook "brand" pages.

Last month the advertising industry watchdog issued a judgment in which it said comments made by "fans" of a vodka brand's Facebook page were ads and must therefore comply with industry self-regulatory codes, and therefore consumer protection laws.

A media lawyer is warning the Advertising Standards Board's ruling on Smirnoff's Facebook page will put the onus back on companies to be more vigilant about the nature of the comments people are posting to their company pages.

It's an intriguing ruling in light of a very popular Washington Post story over the weekend about Facebook Employee #51, who quit Facebook (employment-wise and account-wise) and moved to a rural area in part over concerns about the company's tracking and marketing platforms.

So watch out, companies with operations Down Under. The information on your social media pages should be factual, or soon you might be in for some public shaming.

Comments

  1. he channels through which these social interactions take place are changing in some fundamental ways.

    ReplyDelete
  2. “Data can’t tell you where the world is headed.” For that, you need in-depth, personal conversations with customers and prospects.
    Live Chat Free

    ReplyDelete

Post a Comment

Popular posts from this blog

Seven tips for dealing with a jealous coworker

Look at you, doing so well at work! We're so happy for you. Well, most of us are happy for you and refuse to spend the entire work day talking behind your back. Let's talk about how to handle our jealous co-workers!Like every other professional, you've no doubt experienced your share of failures and successes. Lately, however, things seem to be going your way at work. And how! Perhaps you've managed to ace an important project this quarter, been instrumental in landing a huge client, earned some well-deserved rewards for this and that, or -- egads! -- been given a slight promotion or additional work responsibilities (e.g., the work responsibilities you actually want).You're quietly chuffed, but somehow your co-workers seem none too pleased with this rapid turn of events. Oh no, what should you do now?It's a workplace tale older than the disjointed last season of Mad Men. The playing field in the department was even, cozy and overall very friendly -- until so-an…

Employees Blame Technology For Slowing Them Down At Work

Do you feel like you're always working, but never getting very much done? If so, you're not alone. Too much technology, and too much red tape, keep slowing us down at work. But technology, and more of it, is supposed to make our lives easier! Too much technology, however, does not compute for employees. A new SAP/Knowledge@Wharton survey of almost 700 corporate employees finds a full 60% of respondents blame technology "for inhibiting their ability to meet strategic goals." Gee, anyone who has ever used the self-checkout line at the grocery store can tell you that. However, 40% surveyed said that looking for ways to simplify the technology has been "a low priority" for their company. Too much paperwork is an on-going problem for the workplace, too. A new ServiceNow survey of nearly 1,000 managers finds that 90% are doing too much administrative work, no matter the size of the company. This paperwork includes filling out forms, writing status updates, …

Is Your Co-worker Always Late For Work?

You've started the workday, but where is your co-worker? Oh, she's running late again, just like yesterday. And the day before. And the day before that. Let's get an early start on solving her tardiness problem, shall we? Working with someone who is consistently late is one of the most annoying aspects of office life, and also one of the most common, unfortunately. It's a universal theme of the workplace that everyone will get to work on time (give or take a few minutes...) except for the employee who is egregiously late nearly every day. And the excuses can get pretty amazing. Employees became more punctual as the Great Recession lingered, at least according to surveys. Everyone, that is, except for your able-bodied but habitually-tardy co-worker. It's bad enough dealing with tardiness when you're a manager, but it can be even more frustrating when you're a rank-and-file peer without any magical "shape up or ship out" managerial powers. So you…