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Yeah! The Most Persuasive Word In Business Meetings Is...

Which word in the English language is the most likely to foster great product ideas and land new business deals? "Ramp up"? No. "Synergy"? Nope. "Scale"? Please try again. Yeah, this could take awhile.

Wait, back up. What did I just say? Yeah? Yeeeeeesssss! Let's do business!

Statisticians at the Massachusetts Institute of Technology analyzed 95 words regularly used in business meetings and discovered that the most persuasive word is: yeah. Not "jeah" in the cloying and confusing Ryan Lochte reality teevee kind of way. No, this blog post is about using "yeah" in an I'm-showing-support-for-your-ideas-by-building-consensus-and-not-criticizing-you-in-a-meeting-so-please-tell-me-more kind of way. Now you're talking!

The MIT researchers ran the numbers and found enough statistical significance to conclude that uttering "yeah" at regular intervals during business meetings "indicates agreement with a previous idea, which will be more likely to garner the approval of others who made the suggestion."

So follow the lead of Harry Dunne in the Dumb And Dumber tuxedo scene, and you'll be on your way in the business world. Bathrobe, messy hair, and cigar optional in your personal quest for persuasive perfection.

The researchers discovered a few words to avoid in business meetings, as well. These words include "recognition," "middle," "flat," "bottom," and "animal." Just don't say "flat-bottomed animal" during a client presentation, and it's all good, jeah? Wait, back up. I meant to say "yeah."


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