Well, a new survey finds that many professional women don't know what they're having for lunch until they actually go to lunch!
Cleveland-based marketing services company WorkPlace Impact finds that 90% of 3,435 professional women surveyed make their lunching decisions in the moment. As in, it's lunch time RIGHT NOW and they have to decide what, and where, to eat, stat!
According to an excellent rundown in The Pittsburgh Post-Gazette:
"Not only are working women spending money frequently on lunch, but they are making last-minute decision on where to go," said Tara Peters, director of marketing at WorkPlace Impact.Quick! What are you going to have for lunch today? (If you thought ahead and brought a sack lunch to work -- good for you! -- then you don't have to answer the question.)
More than half of professional women surveyed buy lunch at least three times per week. Throw a daily latte or two into the mix, and one begins to wonder to what extent all this take out might be impacting take-home pay. But maybe that's just me; I gave up daily, store-bought lattes long ago when I became a writer.
Working women are also looking for three specific things in the work day lunches they purchase. First, they want quick service. Second, they want low-cost menu options. Third, they want to see some healthy lunch options on the menu.
Two words: house salad.
Also, 86% of those surveyed said they "regularly or occasionally" prefer to eat alone. Hey, we all need some downtime to rest and refuel our minds as we watch the world go by. Can't say I blame them.
So, what does it all mean?
Hmm. I think it means that if you're off to lunch with a female work colleague and she blurts out, "What sounds good for lunch?" then she's not being courteous so much as she's asking a very serious question. Better hurry up and choose wisely, the lunch clock is running!