Well, you might be interested in a Motorola global survey that phones home just how often we crack our smartphone screens, how it happens, and which countries have the highest percentages of cracked smartphone screens!
The Motorola survey, entitled "Cracked Screens and Broken Hearts" (don't roll your eyes, watching someone scroll through a cracked smartphone screen can be a shattering situation) surveyed 6,000 adult smartphone users in six different countries: The United States, the United Kingdom, India, China, Mexico and Brazil.
What did the survey reveal?
Of the countries surveyed, India boasts the highest percentage of cracked smartphone screens. While an estimated 50% of global smartphone users have experienced a broken screen, a whopping 65% of smartphone users in India have cracked their smartphone screens. Mexico (64%) and China (63%) round out the top three, followed by Brazil (50%), the U.K. (38%) and the United States (34%).
A broken screen, however, doesn't stop us from continuing to use our phones: Nearly one-quarter of smartphone users surveyed will continue to use a phone with a cracked screen, even if it cuts their fingers! U.S. smartphone users seem to be among the slowest to replace a broken phone screen, too.
What are the most common ways we break our smartphone screens? Half (50%) reported having their phones fall out of their hands, while nearly one-third (32%) had their phones fall out of their pockets. More than one-quarter (27%) had their phones fall off their laps when they stood up. This sad, lovely Linda Ronstadt song pretty much sums up how we feel afterward.
Unfortunately, I've done all three. I need a smartphone that's built Ford Tough. Nevermind, that's a mixed marketing metaphor.
Speaking of marketing, now somebody has to coin the buzzword for cutting our fingers on our phones. Maybe it can play off the word "papercut." Smartcut? Dropcut? Hey, I'm only on my third cup of coffee here. I can't be expected to think "big picture" just yet.
So, there you go! If you're whipping out a broken smartphone screen and receiving questioning, why-are-you-still-using-a-broken-phone glances from friends, family and colleagues, you now have a survey to back you up! I'll let you put a Band-Aid on your smartcut now.