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Sorry Snapchat, Senior Managers Just Aren't That Into You

Do you like connecting with co-workers over social media? And which social media platform do you like to use?

A new OfficeTeam survey of more than 1,000 U.S. employees and 300 senior managers finds that we may not have U.S. Senator Ted Cruz's social media problems on the job, but we do have our preferred social media platforms.

Facebook is the preferred social media platform for connecting with our co-workers. More than seven in 10 (71%) professionals surveyed give a thumb's up to workplace Facebook friendships, followed by Twitter (61%), Instagram (56%) and Snapchat (44%).

However, many senior managers still aren't sure about employees using social media to talk about work, or what they did this weekend. Just under half of senior managers (49%) think it's fine to connect with fellow employees on Facebook. But fewer senior managers want employees connecting over Twitter (34%), Instagram (30%) and Snapchat (26%).

Mixing Work With Social Media
Employees and senior managers differed significantly in their responses to the question "How appropriate do you think it is to connect with coworkers on the following social media channels?" While more than one-quarter (27%) of employees think it's "very appropriate" to friend their co-workers on Facebook, only 4% of senior managers agree. A scant 2% of senior managers see Snapchat as a "very appropriate" communication platform for employees.

There are still some general rules to follow when inviting co-workers into your online circle of friends, too. OfficeTeam suggests being selective in your choice of online work friends. In other words, don't send everyone in the office an invitation. See who each employee connects with in the office before friending, too.

Also gauge which social media platform each co-worker prefers for connecting with colleagues. Your co-worker might not be much of a Facebook user, but loves Twitter or Instagram or LinkedIn. Check before friending.

Finally, be a giver and not just a taker on social media. It's easy to get caught up in our own lives and needs -- those MLM products don't sell themselves! -- but we have to remember to pay it forward a little bit every day. From likes to retweets to Snapchat, make sure you give your co-workers a regular, and much-needed, show of support instead of always asking them for things.

And here's my little piece of Luddite-infused advice: Our co-workers aren't wrong to be somewhat worried about giving us access to their private social media feeds. Even with privacy controls, they're taking a calculated risk in connecting with colleagues. Don't be shocked when some colleagues refuse or ignore your invitation, have blocked all of their co-workers online and/or don't want to give you their private social media handles. It's their choice, and it needs to be respected.

Bottom line: if you want to connect with a co-worker on social media, then Facebook and Twitter are still your best bets for receiving a blessing from senior management.


  1. Interesting concept. I agree with your final thoughts, that Facebook and Twitter are among the most appropriate social media platforms to connect with our coworkers.

    1. Yes, it's interesting. We'll see which social media platforms employees are using in a few years, I guess. Thanks for your comment, Gregg.


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